Latest posts
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When robots.txt and noindex are different
Robots directives handle crawling and indexing in different ways.
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Understanding canonical URLs
A canonical URL expresses a preferred version of a page where duplicates are possible.
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Structured data without shortcuts
Structured data should describe the actual content and organization on the page.
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Why internal links matter
Internal links help people and crawlers discover useful content.
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Title tags: clear beats clever
A useful title tells people what they are likely to find on the page.
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How to interpret a one-page crawl
A one-page crawl can describe a page, but cannot reliably summarize an entire website.
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A practical homepage SEO checklist
A homepage should quickly establish what the site does and how visitors can use it.
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The difference between PageRank and modern SEO scores
Google PageRank and independent site scores answer different questions.
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Why website authority scores disagree
An authority score is a model, not a universal measurement.