A useful title tells people what they are likely to find on the page.
Why this matters
Titles should be unique and specific. Place the main topic naturally near the beginning when it helps readability. Avoid a sitewide template that gives every page the same title; repetition makes results harder to understand and can conceal the purpose of individual pages.
Example and interpretation
An article titled “SEO Tips” is vague. “How to Fix Duplicate Title Tags on a Small WordPress Site” tells the reader the subject and intended audience. The second title is also easier to connect to a precise internal link.
What to do next
Review the titles of your homepage, top service page and five recent articles. Rewrite the least informative examples before making sitewide changes. Search engines may rewrite displayed titles, so clarity matters more than forcing an exact character count.
Check a website with PageRanker to explore its observable SEO signals. PageRanker provides independent estimates, not Google PageRank.