A primary heading helps readers understand a page quickly.
Why this matters
For most pages, one clear H1 is a practical convention, but a missing or multiple H1 warning is a diagnostic, not a universal statement that search traffic must suffer. Some complex layouts use multiple section structures, and crawler extraction may interpret their headings differently.
Example and interpretation
If eight of nine sampled pages show H1 issues, inspect the actual HTML for each one. Distinguish pages with no H1 from pages with several. Templates often explain patterns across many URLs.
What to do next
Make the visible headline useful and check heading order for accessibility. Resolve template-wide problems before editing dozens of individual pages.
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